Marketing Manager, Editorial Lead & Communication Strategist
Abu Dhabi, UAE
I develop bilingual communication strategies and marketing campaigns that blend performance and storytelling. With over 13 years of cross-continental experience in content writing, marketing, and communications, I help high-profile clients craft messages that resonate across cultures, platforms, and languages.
I worked on bilingual content development in Arabic and English, guided by a strategic vision centered on the on-ground visitor experience.
The copy included activity guides, signage, banners, educational materials, digital screens, and interactive videos—ensuring clarity, consistency, and alignment with the strategic objectives of the Early Childhood Development Fair.
I launched and managed the UAE School Games’ digital presence, leading content calendars tailored to a diverse student-athlete audience.
For two seasons, I directed coverage strategies for the final event of the season, including on-ground coverage and real-time social media activations aimed at generating digital engagement through on-ground marketing.